Robot Waitress – WIRED Italy

May 1, 2020 1:45 pm

Back in February, on assignment for WIRED Italy , I spent an evening photographing a robot that serves sushi. I got the sense that it was more of a gimmick than a way of increasing productivity, and the humans working that night didn’t seem worried that “she” (🙄) would be taking their jobs any time soon.

This story was part of an issue about the future of work. I also shot a story about a call center, the Ferarri factory, and an esports bar where kids make money playing video games.

Many thanks to Photo Editor Francesca Morosini, creative direction from Pitis e Associati, Producer Elena Lotto, and Assistant Umberto Pettazzoni.

1 Comment

  • Ry Edwards says:

    You make that robot look so pretty, Reed!

    I could see the robot with the 4 backgrounds as a collection that people would like to hang on their wall.

    (…and by “people”, I mean “me”…)

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