The Ferrari Factory – WIRED Italy

May 7, 2020 1:59 pm

Back in mid February, just a week before Italy became the epicenter of the Covid-19 crisis, I spent the morning at the Ferrari factory on assignment for WIRED Italy. This story is about the use of cobots, which are collaborative robots intended to interact with humans in a shared workspace.

This story was part of an issue about the future of work. I also shot a story about a sushi restaurant whose server was a robot, a call center, and an esports bar where kids make money playing video games.

Many thanks to Photo Editor Francesca Morosini, creative direction from Pitis e Associati, Producer Elena Lotto, and Assistant Umberto Pettazzoni.

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